Here's the Story
Since 1956, the Fong family has been producing delicious and sustainably grown quality vegetables in New Zealand's most fertile soils. Up at 5am daily since he was 16, Allan Fong (CEO) continues to tend his crops. The Fresh Grower provides an award-winning range of flavourful, versatile products that fit the current generation’s lifestyles.
In 2016, Allan won a prestigious Australasian award acknowledging him as an outstanding leader and innovator across productivity, sustainability and his contribution to the community and people.
Allan and his younger brother Colin run the farm, alongside Colin's three sons Daniel, Cameron and Matthew.
The Fresh Grower is now forging ahead on innovation, sustainability and the next generation.
A New Zealand Food Story
Celebrity Chef - Nadia Lim
We all know her as the 2011 Masterchef winner! Nadia Lim interviewed The Fresh Grower for her online magazine.
"Fong is clearly an entertainer as well as a market gardener. He reckons our fancy city footwear won't stand up to his earthy paddocks and helpfully cracks out some boxes of gumboots" Stuff.co.nz
What does it take to run a farm? Check out Rural Living to read more about The Fresh Grower.
Radio NZ Interview
Allan was interviewed on RNZ in 2013, a great insight to the challenges of running a agriculture business.