50km south of Auckland city is the farm of the family-owned and operated The Fresh Grower, famed for producing delicious, safe and sustainably grown quality vegetables.

The Fresh Grower takes niche or exotic products like baby cos lettuce, fancy lettuce and baby spinach, and makes them readily accessible mainstream lines to everyday people.

Still up at 3am to tend to his crops, Allan says The Fresh Grower provides an ever-winning range of flavourful, versatile products that fit the current generation’s lifestyles.

In 2016, Allan won a prestigious Australasian award acknowledging him as an outstanding leader and innovator across productivity, sustainability and his contribution to the community and people.