• We grow fresh local produce in the rich volcanic soil in South Auckland.

    See our range of products

Here's the Story

Since 1956, the Fong family has been producing delicious and sustainably grown quality vegetables in New Zealand's most fertile soils.  Up at 5am daily since he was 16, Allan Fong (CEO) continues to tend his crops.  The Fresh Grower provides an award-winning range of flavourful, versatile products that fit the current generation’s lifestyles.

​In 2016, Allan won a prestigious Australasian award acknowledging him as an outstanding leader and innovator across productivity, sustainability and his contribution to the community and people.

Allan and his younger brother Colin run the farm, alongside Colin's three sons Daniel, Cameron and Matthew. 

The Fresh Grower is now forging ahead on innovation, sustainability and the next generation.

We create versatile produce for Kiwi households

The Fresh Grower takes niche or exotic products like baby cos lettuce, fancy lettuce and baby spinach, and makes them readily accessible mainstream lines to everyday people. 

We care

We know you may have some questions which is why we've created our FAQS page to put your mind at ease.

Learn More

A New Zealand Food Story

Fresh Calamari salad

Penne with broccolini, pork sausage, lemon zest & ricotta

Sticky Asian Roast Chicken

Chicken, Broccolini, Lemon & Basil Risotto

Summer Lamb Meatballs and Braised Fennel

Brown Rice Nasi Goreng

Celebrity Chef - Nadia Lim

We all know her as the 2011 Masterchef winner! Nadia Lim interviewed The Fresh Grower for her online magazine.                

Stuff.co.nz

"Fong is clearly an entertainer as well as a market gardener. He reckons our fancy city footwear won't stand up to his earthy paddocks and helpfully cracks out some boxes of gumboots" Stuff.co.nz   

Rural Living

What does it take to run a farm?  Check out Rural Living to read more about The Fresh Grower.

Radio NZ Interview

Allan was interviewed on RNZ in 2013, a great insight to the challenges of running a agriculture business.

Current News

We currently feature in Play.stuff.co.nz,  and our recipes are online at FRESH.co.nz.

The Fresh Grower has appeared in an episode of "The New Zealand Food Story".